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Digital Signage

Digital Signage

Digital signage is a fast-growing sector in the advertisement field. Digital signage incorporate technologies such as LCD, LED and Projection to display content that is, video, digital images, information and streaming. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc. Digital Signage market is predicted to grow from USD $15 billion to over USD $24 billion by 2020

Digital signage are used in so many industries and for many applications, some of them are listed below;:

  • Advertising and Promotion – promoting products or services, for general advertising.
  • Product information – pricing, photos, raw materials or ingredients, and product information – especially useful in food industry where signage may include nutritional facts or suggested uses or recipes.
  • Brand building – in-store digital sign to promote the brand and build a brand identity.
  • Influencing product or brand decision-making – Signage at the point of sale designed
  • Public information – news, weather, traffic information, fire exits and traveller information.
  • Internal information – corporate messages, such as health & safety items, news, etc for corporate offices.
  • to influence choice Signage to help shoppers to choose a product easy by providing the details of the product  
  • Enhancing customer experience – applications include the decrease of wait time in the waiting areas of restaurants and other retail operations, bank etc.
  • Navigation – with interactive screens making navigation on planograms

Digital signs rely on a variety of hardware to deliver the content. The components of a classic digital sign installation include display screens, media players, and a content management server. One content management server may support multiple media players and one media player may support multiple screens. A Stand-alone digital sign devices will have all three functions in one device and no network connection is needed. Digital signage media players run on various of operating systems including Windows, Linux, Android and IOS.

Digital sign displays may be LCD or plasma screens, LED boards, projection screens etc., the affordable LED screen prices have made digital sign displays popular.

Digital signage displays use content management systems and digital media distribution systems these are either be run from personal computers and servers or regional/national media hosting providers. In many digital sign applications, content must be frequently updated to warrant that the correct messages are being displayed at all times. This can either be done manually as and when required, through a scheduling system, using a data feed from a content provider.

TechTone understands the vitality of digital signage in business, we have solutions to tailor SME to large enterprises according to market preferences.


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